SEO Audit for Search Engines and AI Visibility

An SEO audit gives you clarity on three critical things:

• What is broken: technical issues, indexing problems, broken links, slow Core Web Vitals, accessibility gaps, missing structured data.
• Where you stand: keyword rankings, AI search visibility, competitor positioning and backlink authority.
• What to fix first: prioritised action plan tied to commercial outcomes, not vanity metrics.

Without an audit, you are guessing. With one, you have a roadmap.

Common triggers:

• Before a redesign or major site change
• After a Google algorithm update or sudden traffic drop
• Before investing in SEO retainers (you need a baseline)
• Annually as a health check, even if everything looks fine
• When entering AI search seriously and want to know your starting position

Yes. Our free SEO analysis surfaces 5 to 10 high-priority issues based on key metrics, a good starting point if you want a fast read on your visibility.

For a full diagnosis, the comprehensive audit covers technical SEO, content, authority, competitor benchmarking and AI search visibility across ChatGPT, Perplexity and Gemini, with a consolidated action plan tied to your real business constraints.

Every audit recommendation we make is tied to a commercial impact: more qualified leads, lower customer acquisition cost, faster sales cycles or stronger brand authority. We do not surface “issues for the sake of issues”. If a fix does not move the needle commercially, it does not make the priority list.

Yes. A good audit reveals where competitors are winning that you are not, untapped keyword themes with commercial intent, AI search citations going to weaker competitors, content gaps your site could own and entity signals you are missing. Often the biggest growth comes from these opportunities, not from fixing problems.

SEO and UX are increasingly the same thing. The audit covers Core Web Vitals (loading speed, interactivity, visual stability), mobile usability, accessibility, content readability and conversion friction. Sites that pass these tests rank better and convert better.

Yes, and it is one of the most valuable parts of the audit. We run web-grounded brand and category queries separately across ChatGPT, Perplexity and Gemini, because each engine answers differently. For each one we record whether your business is recognised, recommended or cited, which sources the engine relies on, and which competitors appear instead of you. We also check per-bot crawler access (GPTBot, ClaudeBot, PerplexityBot) and how cleanly each engine disambiguates your entity. The output is a per-engine visibility score and the specific SEO, content, authority and entity changes that would close the gap.

Typically two to three weeks from kick-off to the final report. The first week is data collection across all 6 dimensions (Ahrefs, GSC, GA4, PageSpeed, CrUX, SerpAPI, our own crawler and live AI-engine queries). The second week is interpretation, prioritisation and writing the action plan with the Do-First / Big-Bets matrix. Complex sites or multi-domain audits sometimes take a third week.

You will get a kick-off call to align on objectives and a wrap-up call to walk through findings, not just a PDF dumped in your inbox.

One thing the audit will be explicit about: the realistic timeline to see results from the fixes it surfaces. Published AEO case studies point to a realistic window of 4 to 6 weeks for early wins on low-competition queries and 3 to 6 months for meaningful AI-SEO results on competitive topics. HubSpot itself has reported a 6× lift in AI-referred trial signups within seven weeks of implementing AEO recommendations. We’ll set the expectation up front rather than over-promise on month one.

Both are useful for different decisions.

The free analysis is an automated diagnostic that surfaces 5 to 10 high-priority issues from a small set of key metrics. It is fast (a few minutes) and useful as a sanity check: it tells you whether your site has any obvious red flags worth investigating. It does not give you a prioritised action plan, competitor benchmarking, AI search visibility or anything tied to commercial outcomes.

The full SEO audit is a human-led, six-dimension diagnosis covering technical SEO, content, performance, link analysis, competitor intelligence and AI search visibility, with a composite score, a “how to read this report” guide, and a consolidated action plan tied to your real constraints. It is what you commission when you actually want to act on the findings, not just see where you stand.

If you are unsure where to start, the free analysis is the right first step.

A few weeks from access to presentation, depending on the size of your digital presence and the competitor set we are analysing. The audit is evidence-based, so most of that time is spent on analysis; it ends with a written report a partner can read in twenty minutes and a walkthrough call with a senior consultant.

Three things: access to your analytics and Google Search Console where they exist, a list of the competitors you actually lose work to, and a clear picture of your commercial goals. If some of that access is missing, we can still run the audit from external data; it simply means some findings will lean on what can be measured from outside.

Senior consultants, not junior analysts and not tools alone. Automated tools gather the data, but every finding is interpreted, verified and prioritised by an experienced consultant, and the walkthrough call at the end is with the senior consultant who did the work.

Automated tools detect signals: broken links, missing tags, slow pages, thin content. They cannot tell you which of those signals matters commercially, which are false positives for your site, or what to do first. Our audit uses the same data sources (Ahrefs, Search Console, GA4, PageSpeed, CrUX, our own crawler) and then a senior strategist interprets them against your competitors and your goals. We add two things no tool does: competitor intelligence built from live SERP and AI data, and direct web-grounded queries to ChatGPT, Perplexity and Gemini to see what they actually say about you. The result is a prioritised action plan with a how-to on every item, not a 200-line export. And we can implement it.

Yes. The SEO Intelligence Report is available white-label. We apply your agency’s branding and you deliver it to your client as your own product, with the full six-dimension report, the prioritised action plan and the Excel data workbook. Agencies use it to offer a complete SEO and AI visibility audit without building an audit team in-house. Turnaround and scope are the same as the standard report, and it is available in English, Spanish or Italian. If your client then wants implementation, you can deliver it yourself or bring us in behind the scenes.

A traditional SEO audit covers how Google sees your site: crawlability, indexing, content, links, Core Web Vitals and rankings. An AI visibility audit covers how AI engines represent your business: whether ChatGPT, Perplexity and Gemini recognise you, recommend you, cite you, which sources they rely on, and which competitors they name instead. The two overlap but they are not the same, and a site can do well in one and badly in the other. Our audit does both in a single piece of work, because the fixes usually overlap too: entity clarity, authoritative content, technical accessibility and third-party corroboration improve both Google and AI visibility.

Our audits start at £350 for the one-off SEO Intelligence Report, £1,250 for the 4-week Growth Sprint with implementation support and a re-audit, and £2,450 for the 8-week Visibility Programme. Prices in the market range from free automated scans to several thousand pounds, and the difference is almost entirely in who does the interpreting and what you get at the end. A free tool gives you a list of flags. A senior-led audit gives you prioritisation, competitor context, AI visibility measurement and a plan your team can act on. The right question is not what the audit costs, but what it costs to keep guessing.

No, and you should be wary of anyone who says they can. AI answers are dynamic: they change with the prompt, the time, the user’s location and the sources available that day. Google rankings move for reasons outside anyone’s control. What we can do is measure where you stand today across Google and the three main AI engines, identify the specific gaps that explain why competitors are being cited instead of you, and fix the underlying causes: entity clarity, authoritative content, technical accessibility and third-party corroboration. We then re-measure so you can see what changed. That is what the audit sells, measurement and the changes that move it, not a promise about what a model will say tomorrow.