Be the Answer in AI Search: ChatGPT, Perplexity, Gemini
Generative engines are reshaping how decision-makers discover brands. GEO (Generative Engine Optimisation) improves your chances of being cited, summarised and recommended by AI platforms like ChatGPT, Perplexity, Google AI Overviews and Gemini.
We combine entity SEO, structured data and authority signals to make your brand a source AI systems can understand and evaluate. The result: stronger visibility in the channel growing fastest, before your competitors stake their claim.
Why GEO Matters Now
Be a Source AI Systems Understand
GEO positions your brand as a source AI engines can cite when generating answers. When users ask ChatGPT or Perplexity about your industry, you want your brand in the conversation.
Be the Answer, Not Just a Result
AI search goes beyond ranking. It is about being selected as the answer in summaries and conversational responses, not lost on page one of blue links.
Stake Your Claim Early
AI search is still maturing. Early investment helps establish stronger authority signals while the market is still forming – brands that build entity authority now are better placed as AI search evolves and competition increases.
Why Choose Agile for GEO
Real Results in AI Search
Tracked in Ahrefs Brand Radar: our law firm client Hennessey Law appeared in 99 tracked Google AI Overviews responses and 127 tracked Google AI Mode answers, and in 59 tracked ChatGPT responses. Measurable visibility in the platforms decision-makers use daily – not theory.
Answer Engine Optimisation (AEO)
Our strategies adapt to how AI search systems retrieve, summarise and reference information – we monitor changes in retrieval approaches such as RAG, vector search and knowledge graphs, and adjust your content as platforms evolve.
Entity SEO + Technical Depth
We combine technical SEO, structured data (Schema.org), entity optimisation and content engineering to give AI engines clear, structured signals that make your brand easier to cite.
Highly Rated by Our Clients
Agile is a trusted SEO agency, consistently rated 5/5 across 28 reviews on Google, Clutch and UpCity
Real Results in AI Search and SEO
We track every client's AI Visibility Score - a per-platform measure of how often you appear in AI answers across Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot - and report it before and after, month by month. Our clients don't just rank - they're cited. Hennessey Law, a US law firm client, appeared in 99 tracked Google AI Overviews responses (up 41 on the prior period) across 33 pages, in 127 tracked Google AI Mode responses (up 67) and in 59 tracked ChatGPT responses - with further tracked appearances in Gemini (25), Copilot (30) and Perplexity (24). Confectionery brand Mrs Tilly's appeared in 75 tracked AI Overviews responses (up 48) across 20 pages, plus 17 in AI Mode. Alongside outcomes like Singleton Law's client-reported 4,800% cumulative organic traffic growth over the full engagement, that's AI-search visibility you can measure.
AI Visibility Score figures come from Ahrefs Brand Radar's AI responses index - tracked prompts across platforms, current period vs previous. Tool-observed appearances, not total market visibility. Results vary by industry, competition and content quality.
What Our
Clients Say
The site ranks for over 3,300 keywords compared to only 25 when they started.
As per our Google Analytics data, the organic traffic went up 4800% for Jan 2023 vs Jan 2021 and its share of all traffic is close to 90% vs 26% 2 years ago.
Donald Singleton - Personal Injury Attorney
Singleton Law Firm
We haven’t experienced any drop on the website traffic, on the contrary the organic traffic increased, the quality of leads has improved as well. Web core vitals reached the score of 99 out of max 100.
Marketing Director
Software Solutions Company in Germany
Really professional website audit! They provided me with a comprehensive video detailing my website issues. I was very impressed. Definitely recommend Agile for anyone looking for a good SEO agency.
Dan Nelson - Director
HostMeNow
Benefits of GEO for Your Business
Reach Where Search Is Heading
Get found by audiences using ChatGPT, Perplexity and Google AI Overviews. AI search is becoming an increasingly important part of B2B discovery.
Better Answers, Better Trust
GEO helps AI engines surface accurate, well-structured answers about your brand. Better answers build trust faster than blue-link rankings.
First-Mover Advantage
Early investment helps establish stronger authority signals. Brands with strong GEO foundations now build durable authority as AI search evolves.
Brand Authority and Credibility
Being cited by AI engines acts as third-party endorsement, reinforcing your brand authority across every touchpoint.
AI Visibility Insights
Track AI citations, brand mentions and answer share through tools like Brand Radar. Use real data to refine strategy and prove ROI.
Compounds With Your SEO
GEO uses many of the same signals as traditional SEO (entities, structured data, authority). Investing in both reinforces overall search visibility.
How Agile Executes GEO
AI Visibility Audit
We measure where your brand currently appears across AI engines, identify gaps versus competitors and surface citation opportunities.
Entity Optimisation
Sharpen your brand as a knowledge graph entity. Refine your About content, structured data and authority signals AI engines use to identify trusted sources.
Authority Content Hubs
Build content formats AI engines cite most: structured FAQs, definitions, comparisons, expert guides and data-backed answers.
Distribution and Citations
Position your brand in the sources AI engines reference: industry directories, press citations and high-authority publications.
Measurement and Reporting
Track AI citations, brand mentions and answer share with monthly reports tied to commercial outcomes, not vanity metrics.
Did you know?
Google has reported that by late 2025 its AI Mode had over 75 million daily active users, and that nearly 1 in 6 queries arrived by voice or image – not text. Meanwhile, industry studies suggest around 60% of Google queries now end in zero clicks: the user got their answer from the SERP itself. Optimising only for the typed blue-link result is increasingly half a strategy. (Sources: Google AI Marketing Strategy Guide, 2026; HubSpot, “7 AEO Secrets I Discovered from Millions of AI Prompts,” GROW ANZ 2026)
GEO FAQs
What is Generative Engine Optimisation (GEO)?
GEO is the discipline of optimising your brand to be cited and recommended by AI search engines like ChatGPT, Perplexity, Google AI Overviews and Gemini. It builds on technical SEO, entity strategy and content engineering to give AI engines the structured signals they need to identify your brand as an authoritative source.
What’s the difference between AI SEO and GEO?
AI SEO uses artificial intelligence to improve your optimisation (e.g., SurferSEO, Clearscope), while GEO is about optimising for AI-generated search.
Put simply:
- AI SEO = using AI to optimise your content.
- GEO = optimising content for AI systems.
They complement each other – AI SEO helps create the content, GEO helps make that content discoverable and easier for AI engines to understand and evaluate.
How does GEO differ from traditional SEO?
While SEO focuses on improving rankings on traditional search engines via keywords and backlinks, GEO focuses on making your content the preferred answer that generative AI platforms use and cite in conversational responses, leveraging semantic optimisation, structured data, and entity authority.
Learn more: AI SEO: Rank in Perplexity, ChatGPT & Gemini
Why is GEO important now?
With AI platforms rapidly growing their user base and changing search behaviour, GEO builds visibility designed to last as AI search evolves, helping you capture traffic from AI-driven searches, which are projected to significantly reduce traditional search clicks.
Learn more: Advanced GEO: Mastering Generative Engine Optimization for 2025 and Beyond
Why does GEO matter for my business?
Optimising for GEO improves your chances of being discovered and referenced by AI models and answer engines, building visibility designed to last as search evolves.
Can GEO work alongside my current SEO efforts?
Yes, GEO complements traditional SEO strategies so your content is optimised for both AI engines and conventional search, strengthening your overall online presence.
What types of content work best for GEO?
Content that is semantically rich, uses structured data like Schema.org FAQs, provides clear definitions, answers common questions, and is factual with credible sources performs best with GEO.
How often should we update website content for GEO?
At least quarterly – or whenever industry regulations, data, or technologies change.
AI search systems favour recency and accuracy. Outdated stats, broken links, or unverified claims lower your trust score.
Schedule quarterly content refreshes and add visible “Last updated” dates to all key pages, especially legal, financial, and research-driven content.
How long does it take to see results from GEO?
The honest answer: it depends on the engine. Each AI search platform indexes and refreshes content differently:
- Perplexity performs live web searches and refreshes its understanding of sources almost in real time, so visibility changes can show up within days of publishing strong content.
- Google AI Overviews and Gemini rely on Google’s index, so refresh patterns mirror traditional SEO: updates appear as Google re-crawls and re-evaluates pages, typically over weeks.
- ChatGPT uses live web browsing for current queries (similar speed to Perplexity), but its base model knowledge has a training cutoff that updates every few months. Strong entity signals help across both modes.
In practice, first signals (citations in AI responses, brand mentions) often appear in 60-120 days. Solid, consistent visibility consolidates between months 4-6, similar to traditional SEO. GEO is a medium-term investment with compounding returns: the earlier you start, the more authority you stack before the space gets saturated.
How does Agile support GEO?
Our GEO services include AI visibility audits, entity optimisation, structured data implementation, AI-friendly content creation, authority and citation building, and ongoing reporting through tools like Brand Radar. We track AI citations, brand mentions and answer share so you can prove ROI to your team.
AI Search and GEO Insights
from Our Blog
Award-Winning Search Agency
Winner of the 2023 Clutch Global Award for SEO - see our press and recognition. Our services are recognised for excellence in both traditional SEO and AI search optimisation, and we were an early adopter of GEO for professional services.
